Impacted one of the largest paint companies in the world through our influencer marketing solutions
Challenge
Learning’s client, one of the world’s largest paint companies was facing the following challenges:
There was high dependence on key retailers
Their product had a low buy-in of auto painters
Low activation base amongst painters & secondary offtake through painters direct login
5D Approach
To address & overcome the challenges, Learning deployed its proprietary 5D approach:
- No sales skill development: The entire emphasis of the promoter & front-line sales team was product training, with no focus on sales skill development which was lacking
- No standard evaluation & categorisation: There was no standard mechanism for categorization and the evaluation of promoters. The client treated all the promoters at par, and training was generic in nature
- Lack of a structured training program: There was less focus on the upskilling of trainers. In comparison, trainers were good at product knowledge but lacked coaching & platform skills
